- November 2016
The Atlas Concorde showroom in Franklin, USA
The Atlas Concorde showroom space in Franklin, USA, located inside a commercial building, combines American tradition and heritage with the excellence of Italian design. The showroom is home to floor and wall tile collections from Atlas Concorde and Atlas Concorde USA, representing an important meeting place for the company and distributors, designers and architects. The showroom project strengthens the relationship of Atlas Concorde with its customers, presenting ceramic collections developed specifically for the market of reference. The space is distinguished by a concept mixing the Italian spirit and American character of the collections. Design assumes a crucial role in the presentation of collections thanks to a contemporary and sophisticated floor plan, divided into business, labs and home spaces. The Franklin showroom was designed to meet the needs of the US market, combining tradition and international interior design trends.