ATLAS CONCORDE CONCEPT BOUTIQUE CERSAIE 2013

At Cersaie 2013 Atlas Concorde presents Concept Boutique, a concept area at the centre of its stand dedicated to contemporary shopping venues, a sector that perfectly echoes an everyday lifestyle scenario of today’s consumer.

Precious and exclusive spaces to live a contemporary shopping experience.

The sought-after and exclusive contemporary concept stores allow customers to live an intense and multi-sensorial shopping experience, abandoning the traditional concept of retail. Atlas Concorde has dedicated its Concept Boutique to the planning of these spaces, a display area at the centre of its Cersaie 2013 stand, where the space has been designed to be a complete emotional experience that blends refinement and functionality.

The undisputed protagonist is Mark, the new project by Atlas Concorde with a metropolitan touch, interpreting, with its international glamour, design shopping areas and prestigious venues dedicated to relaxation and entertainment. Mark, whose ceramic surface combines, with elegance and expressive strength, different materials such as cement, resin, stone, marble, oxidised metals and wood, stands out in spaces of contemporary flair, revealing a complete and versatile planning potential.

The project takes on even more evocative power in combination with Axi, a ceramic collection reviving the intense naturalness of age-old wood. The vital energy of the Ewall collection is the counterpoint of the display and the lounge areas, thanks to its brilliant surface inspired by brushed cement and resins. A surface characterised by lively hues and pleasant light reflections for a unique spectacular effect.

The area, designed by MPA Mattia Parmiggiani Architects, has been created in partnership with some of the leading brands in architecture and design – De Majo, Living Divani, Oikos Fragrances, Vistosi –  involved in the supply of design elements.

Access to the stand is via the Promenade area, an elegant walkway that has been designed with attention paid to even the tiniest of detail and that leads visitors to the heart of the project. Here, the Court, a venue with tremendous visual impact exalted by small glass cases displaying a variety of products. The path ends in the Lounge area, for a full immersion in atmospheres of exclusive comfort.