The creative idea behind the Store Club Bouygues Telecom, located in the Velizy2 shopping centre in Paris, is inspired by the desire of offering a public space that combines naturalness and functionality with a young and dynamic character. For the planning of the store, the Bord wood-look porcelain tile collection with an elegant and contemporary soul. The surface, characterised by light shade-on-shade veining, gives a natural and modern personality to this cutting-edge commercial design venue. Bord is available in the 15x90 size and in the two shades Cumin and Salt, finding a perfect application in the indoor floors of the shop and adding a dynamic touch to the project. With the alternation of the two colours, a marked chromatic contrast appears on the floor that gives character and originality to the composition. Playing with the Bord palette, an original installation pattern was created. The surface guarantees the advantages of resistance, durability, easy cleaning and maintenance of the best porcelain tiles by Atlas Concorde.