Boost Hux comes from a new way of working with concrete — poured concrete — which gives the material an authentic character, with porosity and strong tonal shifts. Colour enters the range through a palette of warm tones, from the luminous white of Shell to the new Moka, deep and intense. Blending cement and pigments guided a study of matt, material colours, giving concrete a livelier, more contemporary dimension. The Organic and Feel decors and the Rugged graphic, created for spaces that open onto the outdoors, complete the collection.

Colour and surface pairings, developed by Michele De Lucchi's AMDL Circle, set Boost Hux and Vivia in spaces that mirror different personalities: coordinated combinations where materials, finishes and colours place the individual at the centre. Meeting Vivia, which carries colour into its glossy, decorative dimension, opens contrasts between gloss and matt that stay modern and always coordinated.