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Atlas Concorde expands its showroom with a new exhibition area
Atlas Concorde has expanded the showroom at its headquarters in Fiorano with a new exhibition area measuring more than 400 square meters. Dedicated to the exhibition of large 120x278 and 160x320 cm porcelain slabs, the concept of the project leverages all their expressive and functional potential, which translates into solutions where the visitor can appreciate the versatility of application in a variety of staged spaces.
Guests will be welcomed in a majestic entrance where they can admire the double-height large format 120x278 cm slabs. Each subsequent space features a different narrative style linked to the mood and intended use: from the lounge area and a living room with adjoining patio visitors will move on to a dining room, then to an area inspired by a modern beauty shop followed by a kitchen.
The rooms in the exhibition space show off combinations of all the products of the new Atlas Concorde collections. Boost Natural, a project of floor and wall tiles inspired by raw earth surfaces born from the collaboration with Matteo Brioni. Boost Stone, the stone-effect collection inspired by Argent Roc limestone for a rigorous, balanced style.
Boost Natural floor and wall tiles reproduce the irregularities, earthy colors, and nuances of natural clay. Opaque to the light and criss-crossed by slight color variations, up close they reveal a pattern of visual and tactile details that reproduce the marks left by manual workmanship and the granularity of the raw earth.
Boost Stone is a collection of porcelain floor and wall tiles with an authentic natural character, created to offer a modern stone effect suitable for all areas of contemporary living. Surfaces with an essential elegance characterized by a compact, uniform base and a high level of graphic detail.
The tour ends with the bathroom where guests will see the porcelain washbasins of the Atlas Concorde Habitat project and the staging of the meeting area featuring stone-effect outdoor slabs laid on the floor.
The new space will allow customers to fully experience the company, starting from the production plant, continuing with the company showroom and the hall dedicated to outdoor products and large slabs, and then ending with a visit to the new vertical warehouse.
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When Gino Strada commissioned Renzo Piano to design the Emergency hospital in Entebbe, Uganda, he asked him to create an "outrageously beautiful" public space. Natural, accurate materials were used in the construction of this building according to the circumstance, without neglecting the technology needed in such settings. The decision to use Atlas Concorde porcelain tiles for the hospital’s interiors reflects this line of reasoning, with a focus on hygiene and sustainability.
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Raw-earth-effect porcelain tiles are the ideal design solution for decorating home spaces that convey a sense of safety, warmth, and naturalness. Soft, earthy tones bring out the esthetic quality of the original materials and finishes for your home's floors and walls. Here are four ideas for using raw-earth-effect porcelain tiles in the indoor and outdoor spaces of your home!
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