DRIFT White Plume 40x80

The company's new exhibition space has been inaugurated, showcasing the design potential of ceramic tiles with an immersive layout open to the digital dimension

Far from having lost relevance in the retail landscape as a result of the widespread global deployment of omnichannel sales strategies, brick-and-mortar retail has reinforced its role as an essential touchpoint not only for people but also for brands and chains. And it is also thanks to this progressive multiplication of shopping options both on and offline that many retailers have been pushing to redefine their points of sale, seeking innovative solutions and aiming to involve consumers through new, appealing engagement strategies.

A refined material with a mineral heart that blurs the boundaries between indoors and outdoors. This is Atlas Concorde's Boost Mineral collection, inspired by the stone of the Ardennes, which with its fine grain and compact color marked by sediment built up over thousands of years proves to be a tool for contemporary projects, where surfaces take on the role of a continuum, a unifying element capable of ensuring total harmony between the indoors and the outdoors, between home and garden/terrace, between patio and pool.