Heat Tin Scratch 60 Lap

Far from having lost relevance in the retail landscape as a result of the widespread global deployment of omnichannel sales strategies, brick-and-mortar retail has reinforced its role as an essential touchpoint not only for people but also for brands and chains. And it is also thanks to this progressive multiplication of shopping options both on and offline that many retailers have been pushing to redefine their points of sale, seeking innovative solutions and aiming to involve consumers through new, appealing engagement strategies.

A refined material with a mineral heart that blurs the boundaries between indoors and outdoors. This is Atlas Concorde's Boost Mineral collection, inspired by the stone of the Ardennes, which with its fine grain and compact color marked by sediment built up over thousands of years proves to be a tool for contemporary projects, where surfaces take on the role of a continuum, a unifying element capable of ensuring total harmony between the indoors and the outdoors, between home and garden/terrace, between patio and pool.

Testoni chose Via del Gesù, between Via Montenapoleone and Via della Spiga, in the heart of Milan’s fashion district, to tell the story of the elegance and extreme beauty of its handcrafted shoes, celebrated worldwide since 1929. In that year Amedeo Testoni founded his first workshop in Bologna, a city where the brand has always had strong roots. Designed by the MAPA studio based in Perugia, a style recalling the brand’s origins in Bologna was one of the focuses for the development of the concept for the Milanese shop.