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Milan Design Week 2022: Atlas Concorde and Piero Lissoni present "Monoliti"

23 May 2022

At Milan Design Week 2022, Atlas Concorde tells its story through “Monoliti," the installation designed by Piero Lissoni and created using large slabs from the Boost World project. A system of concrete-, stone- and raw earth-effect surfaces that are similar in colors, finishes, and sizes, and united by a vocation for contemporary international style.

During Fuorisalone, the Atlas Concorde Studio Milano showroom will offer a new perspective on the world, with columns, archetypal architectural elements, and ceramic collections exhibited as works of art.

Milan Design Week 2022 rekindles the city's districts with an original calendar of events not to be missed. In the heart of the Brera Design District, in the showroom at Via San Marco 12, visitors will be able to see Monoliti, an installation curated by the architect and designer Piero Lissoni. The project is centered on the Boost World surface system, a collection of porcelain floor tiles and coordinated wall tiles that allows architects and designers to mix looks, colors, and textures for coordinated, complete design solutions for any use.

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In keeping with the theme of the 2022 edition of  Fuorisalone, "Between Space and Time," the exhibit draws a line that connects the present and the future, history and contemporaneity. Monoliti consists of 18 equidistant vertical elements positioned on a mirrored platform.

As explained by Piero Lissoni, "On the one hand these monoliths recall archetypal forms of architecture, and on the other they illustrate the progress made: from the elementary, primordial structures of Stonehenge, an ancient trilithic system where the material was the protagonist, to the column, the pillar and their evolution over time, the result of an increasingly pure esthetic of volumes defined by materials and technologies.

Each monolith is covered with large porcelain slabs of the Boost World system, laid at full height in the 120x278 format. Lissoni continues: "The aim is to show the potential of Boost World slabs, very architectural, versatile surfaces. We then worked on the entire slab trying not to cut it, at least in height, to underscore its material and functional characteristics. Light also plays an important role: the LEDs placed on the base reflect off the surfaces, amplifying the perspectives."

Boost World was born with the industrial chic concrete-effect collections of Boost and Boost Pro, enriched with the stone-effect collections of Boost Stone and Boost Mix, then expanded to include the raw-earth inspiration of Boost Natural, the collection born from the collaboration with Matteo Brioni. The color palette features both neutral and contemporary tones typical of the concrete effect, which allow for an original dialog between surfaces of different inspiration.

Boost World reflects Atlas Concorde's stylistic research process, which seeks to go beyond the concept of a single collection to create a unique, harmonious world of surfaces that combine synergistically.

“For me,” says Lissoni, “creating an installation means translating the spirit of a company or the characteristics of a product into a slightly more sophisticated and cross-cutting language capable of going beyond the boundaries of a specific sector.”

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Boost World is part of the cultural challenge of Milan Design Week 2022 for a more sustainable design. Atlas Concorde places the culture of protecting the environment at the center of its manufacturing process: a commitment that takes the form of virtuous behavior throughout the production chain, from the choice of raw materials to the measures put in place to limit waste and consumption. These are the choices that make porcelain tiles a responsible solution to minimize our impact on the environment.

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