AtlasConcorde Liu-Jo Flagship Italia 014

LIU•JO Flagshipstore

An elegant environment with attention to every detail designed by the Christopher Ward studio of Reggio Emilia is the home of the new LIU•JO flagship store featuring windows overlooking Corso Vittorio Emanuele in Milan, one of the city center's most important streets.

A large green area that fills the shop's central core and fluidly connects its three floors is the focal point of the store where nature and industrial concept merge into one.  An extremely feminine and refined touch thanks to the details and the champagne finishes gives the spaces an enveloping sensation, intimate with a domestic flavor but at the same time extremely contemporary.

The entire mood of the project, from the colors to the materials, is based on subtle contrasts: in fact, the rooms feature smooth walls that dialog with earthy surfaces like the wood-effect porcelain tile floors by Atlas Concorde selected to decorate this new store.

The warmth of wood inspired by tradition and laid on the floor is combined with more contemporary colors and finishes, chosen to enrich the spaces with a truly unique mood.


Photo credits: Davide Lovatti

Milano, Italy
Design by

Studio di Architettura Christopher Ward

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