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Concrete-look porcelain tiles: the evolution of the urban look

24 March 2022

Concrete is a symbol of contemporaneity.

Concrete is a symbol of contemporaneity. Long a key component of the most impressive architectural works from around the world, in recent decades this material has also found expression in residential and commercial interior design thanks to the appeal of its imperfect texture.

But whether indoors or out, concrete floors and walls have some performance limitations since they require constant maintenance and are difficult to clean due to their high porosity. Moreover, when it cracks or chips repairs or replacement can be expensive and time-consuming.

Rivestimento Bagno Effetto cemento Beige

Ceramic tiles, the ideal solution for any setting.

Architects, designers and end customers looking for floors and walls with a metropolitan style can opt for an alternative solution: porcelain tiles that reproduce the look of concrete. Concrete-effect porcelain tiles convey a sense of authenticity to the touch and to the eye while maintaining the technical qualities of ceramics: resistance, ease of installation and maintenance, and a beauty that lasts over time.

The wide selection of available formats guarantees complete versatility in any room, from the living room to the kitchenbathroom, or bedroom. Porcelain tiles can also be used as an outdoor paving, seamlessly continuing the interior flooring. You can use them to decorate gardens, terraces, pool areas, and commercial spaces with high traffic because they’re non-slip, resistant to temperature fluctuations and high loads, and maintain their color no matter how much sunlight or bad weather they’re subjected to.


The continuous search for new inspiration.

Atlas Concorde constantly explores the contemporary world in search of original ideas. Looks that can be interpreted with the most advanced ceramic technology to provide the international design world with floors and walls of absolute excellence, in sync with the latest stylistic trends. Atlas Concorde's concrete-effect tile collections capture the cosmopolitan energy of industrialized cities, offering a wide range of creative possibilities for residential, commercial, and hospitality spaces. 

Boost, metropolitan feel.

Boost features a sophisticated, metropolitan look. The surfaces of the collection stand out for the contrast between the warm shades of oxidation and the cooler hues of concrete. The wall tiles available in Sage and Red tones, the textures, and the wide selection of decors enrich the walls with original counterpoints, transforming both residential and commercial settings.

Piastrelle grande formato Bar Effetto cemento Grigio

Boost Pro, the other face of the concrete effect.

Boost Pro complements Boost's concrete look with five dusty shades ranging from brown to ivory, a unique palette in terms of breadth. On the floor, the troweled look evokes the authenticity of a handcrafted surface with all its imperfections, increasingly valued by contemporary design. On the wall, the dusty accents of the Mustard and Powder Blue colors and the wallpaper effect decors allow you to design scenic backdrops to perfection.

Pavimento e Rivestimento Bagno Effetto cemento Blu

An integrated project born from the concrete effect.

The concrete effect of Boost and Boost Pro comes to life in Boost World, a system of surfaces that Atlas Concorde has developed to meet the needs of contemporary design. This integrated project brings together collections with a similar style, united by soft colors, delicate shades, and essential textures. In addition to Boost and Boost ProBoost World includes the raw earth effect of Boost Natural and the stone look of Boost Stone, creating a unique tool with unlimited stylistic potential.

Piastrelle grande formato Cucina Effetto pietra Bianco
Piastrelle grande formato Bar Effetto cemento Marrone
Piastrelle grande formato Bar Effetto cemento Grigio
Piastrelle grande formato Soggiorno Effetto terra cruda Beige
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