The art of matter for a new stylistic language

Material preciousness With this trend in living, there is an entrenchment of the role of sensoriality as an 'attraction and relationship' on the part of consumers towards the material of which objects, products and surfaces are made. It is on the one hand the pleasure of 'getting in touch' with strongly material elements and on the other hand the fascination of the chromatic aspects of the material itself. Going to the essence of the material, making it stand out through formal simplicity is a design driver that allows its naturalness to be emphasised, as in Atlas Concorde's Boost Expression collection. The senses thus become the filter for getting to know the reality around us and for fully experiencing the environments in which we find ourselves. If our sensations and emotions, influenced by external stimuli, are constantly changing, so too can matter. Through the changes of light on it, a surface can change and define ever new enchanting perceptions. This 'dynamism of matter' is a further important design element of Atlas Concorde's Boost Expression.

The desire to offer a collection with a strong material sense within Boost World is behind the realisation of Atlas Concorde's Boost Expression, proposed for indoor and outdoor contexts. The cement effect collection, presented at Cersaie 2024, attracted considerable approval for its strong personality and uniqueness, the result of the collaboration with architect Elisa Ossino, who designed Boost Expression floor and wall coverings in which the material effect is at the heart of the proposal. Indeed, the stylistic signature of the Sicilian-born architect and interior designer is oriented towards the enhancement of materiality through the exaltation of its naturalness and three-dimensionality. The choice of the refined colour palette in ten different options, discreet but at the same time with a strong personality, reinforces the sensuality of the materials for a goal of timeless colour: colour that 'transcends time'.

Glow is a new warm white, Shell, Camel and Tan are soft and cosy warm nuances. Ice and Haze are versatile grey variations and Carbon is a desaturated black. Olive, Sienna and Cyan are nuances for wall coverings: warm shades that can be coordinated with the neutral floor proposals. The different coverings proposed by Elisa Ossino in the Boost Expression collection emphasise the material identity with an elegant and essential style. The Grain décor wall covering features a delicate and elegant three-dimensional texture reminiscent of the naturalness of outdoor spaces, while 3D Flute picks up on the trend of striped and ribbed décor. The Life décor, developed entirely in the Atlas Concorde workshops, stimulates the sense of sight with the chiaroscuro effects of the leaf design. The resumption of certain linear geometric shapes in the design of the Boost Expression collection is a stylistic feature of great refinement, which inspires Elisa Ossino's production, and which brings the Boost Expression collection closer to the sphere of artistry. The circle characterises the three-dimensional décor of 3D Loop, and is taken up in Mosaico Circle one of the two 3D décor proposals that repeat the mosaic theme. While, the repetition of an ellipse constitutes the formal element of the Mosaico Ellipse decoration.