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Atlas Concorde inaugurates its first Flagship Store in South Korea

04 June 2021

Atlas Concorde brings style Made in Italy to the heart of Seoul to engage with Asian interior design trends.

Atlas Concorde has inaugurated its first Flagship Store in South Korea, in the impressive economic district of Gangnam in central Seoul. The exclusive location was designed together with Matplaza, one of the leading distributors of building materials for the Korean market. The multifunctional space spans over 250 square meters and accommodates Atlas Concorde's entire range of porcelain floor tiles and white body wall tiles together with Atlas Concorde Solution products and Atlas Plan large slabs. From the marble effect of the Marvel range to the stone look of Norde and the concrete effect of the Boost series, inside the showroom visitors, architects, and designers can get an up-close look at the textures of all the new collections. The settings, carefully designed in every detail, bring out the details of the finishes and Atlas Concorde surfaces' potential for multiple uses. The inauguration of the new Seoul showroom marks a very important strategic partnership between Atlas Concorde and Matplaza, a collaboration aimed at creating a profound synergy between the ceramic excellence of the Italian brand and an understanding of the trends in the Korean market.

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