Pastel Rebellion on stage at Atlas Concorde Studio Milano

Atlas Concorde, together with its brands Atlas Plan and Atlas Concorde Habitat, is on stage at the 2024 edition of the Milano Design Week with a double presence: at the Salone Internazionale del Mobile in a space doubled in size and at Atlas Concorde Studio Milano, its space in the heart of Brera, in a renewed look.

In a context of overwhelming energy such as that of the Brera Design District, through the "Boost Color - Pastel Rebellion" project, the windows of Atlas Concorde's Milanese space become the real protagonists of the evenings of the design week, lighting up with the pastel colours of the new Boost Color collection and capturing the attention of passers-by in an extraordinary scenographic game.

With Boost Color, Atlas Concorde focuses on colour through a calibrated and harmonious colour palette created by renowned architect and designer Piero Lissoni. Boost Color ranges from the soft tones of Pure and Moon to the brighter ones of Iris and Navy, creating infinite combinations and refined plays of light. Its smooth, soft and velvety surface makes the 14 shades proposed the protagonists, both in combination with each other and with the neutral tones of the new Boost Balance range and, in general, of the Boost World collections, a system that it contributes to expanding and enriching. To this palette is added an original texture in 3 colours, named Frog, whose soft and sinuous lines recall organic shapes inspired by nature.