Boost Vision wins the Red Dot Award 2026

Boost Vision has received the Red Dot Award: Product Design 2026, one of the most prestigious international accolades in the world of design. The award confirms the value of a project conceived to offer a coherent and versatile surface system, designed to interact with architecture, interiors and outdoor spaces.

The collection takes shape within The City, the spatial narrative developed with PARK: a continuous urban vision in which buildings, spaces and surfaces are connected through a single material language. The star of the show is the concrete-stone design, which combines the contemporary versatility of concrete with the warm, mineral character of stone, featuring aggregates, bush-hammered textures and natural imperfections. This is complemented by a coordinated metal effect, available in Corten, Brass and Steel finishes, which adds depth and an architectural accent to the project.

Technological innovation completes the collection: Sensitech is the Atlas Concorde patent that combines a soft-touch surface with high anti-slip performance; ID SKIN is the technology that intensifies the three-dimensionality and aesthetic perception of the material, making its visual rendering richer and more realistic.

With Boost Vision, Atlas Concorde reaffirms its role in contemporary ceramic research, transforming the surface into a design tool capable of uniting design, performance and architectural vision.