A fourth-generation member of a family of brickmakers from Gonzaga, Matteo Brioni is an Italian architect who founded his own company in 2010. His business is unique in Italy, with a DNA that blends the tradition of raw earth production with a contemporary approach geared towards the world of architecture.

The result of a collaboration between Atlas Concorde and Matteo Brioni, the Boost Natural collection interprets raw earth in its natural state through the 15 shades of Boost Natural and Boost Natural Pro and decorative elements such as 3D Wave.

Initially launched with 7 colours and 3 textures, Boost Natural was subsequently enriched with Boost Natural Pro, which added 5 new shades to the original collection. This range brings the visual and tactile appeal of raw earth surfaces to the world of ceramics, combining aesthetics and texture in a unique experience.