Atlas Concorde returns to the stage at Milano Design Week 2024

Three Brands, one space, Atlas Concorde, in synergy with its brands Atlas Plan and Atlas Concorde Habitat, returns to the stage at the Milano Design Week 2024 with a double presence: at the Salone Internazionale del Mobile in a space doubled in size and at Atlas Concorde Studio Milano, its Showroom in the heart of the Brera Design District, in a completely renewed look. For the occasion, the two spaces will host special initiatives realised in synergy with well-known furniture brands.

One of these sees the collaboration with the kitchen brand Modulnova which, with Atlas Plan, offers a new interpretation of the kitchen space. With Living Divani, on the other hand, the use of Atlas Plan ceramic surfaces is explored in the reinterpretation of the iconic Ile Table.

At the Salone Internazionale del Mobile (Hall. 03, Booth C13 - C15), Atlas Concorde will shine the spotlight on a project with a strong visual impact: "Atlas Concorde Concept Home". A contemporary space created to offer modern living visions whose indoor environments explore new conceptual perspectives. Ceramic surfaces and the three company brands Atlas Concorde, Atlas Plan and Atlas Concorde Habitat merge into the space, thanks to the skilful design interpretation of the Lissoni & Partners studio. The kitchen area, the living room, the bathroom welcome and inspire the visitor thanks to their refined elegance, conveying from the very first glance the excellence of Atlas Concorde declined in the new collections, from the large slabs and ceramic surfaces to the porcelain wall tiles and furniture elements of Atlas Plan and Atlas Concorde Habitat.

Boost Natural Pro, a collection inspired by the naturality of raw earth, which rediscovers the essence of the hand-crafted concrete effect, proposes 8 new light and warm colours, selected by the architect Matteo Brioni, which, together with those of Boost Natural, make up a palette of 15 concrete effect shades unique on the market. Boost Natural Pro offers brand new surface finishes for interior and exterior use and a new decorative project dedicated to cladding with a strong natural personality. The surfaces reproduce the material appearance of clay with its slight irregularities, soft colours and delicate tone-on-tone nuances.

Marvel 3D, the first Marvel 3D effect collection that gives materiality to the marble effect, designed specifically for wall installation, combines the realism of marble and travertine inspired products with the trend for three-dimensional reliefs. Its graphics come to life in three different surfaces: a light bush-hammered texture and two soft three-dimensional structures.

Boost Color: is the project designed for wall coverings working with porcelain stoneware and ceramics, whose protagonist is the colour palette created by the famous architect and designer Piero Lissoni. To this colour selection is added an original texture in 3 colours, named Frog, whose soft and sinuous lines recall organic shapes inspired by nature.

Among the novelties of 2024 there is also the new range of sinks by Atlas Concorde Habitat, named Evoluzione, born from the collaboration with Studio Ferriani with the aim of creating a washbasin able to combine functionality.

Also starring the "Atlas Plan I Modulnova Meeting Together" project, created to express the perfect fusion between the durability of ceramics and the beauty of Italian design, in order to offer versatile, quality solutions for any interior design project. In addition, the space is enriched by the re-interpretation of the Ile coffee table by Living Divani, design by Piero Lissoni, with a surface in Boost Natural Kaolin cement-effect porcelain stoneware by Atlas Plan.

The Atlas Concorde Studio Milano space in Milan, in the heart of the Brera Design District (via San Marco, 12), comes to life by renovating its permanent area. Here too, the new Atlas Concorde collections will be on show: Boost Natural Pro, Marvel 3D Wall and Boost Color, whose pastel colours will light up the showroom windows and the evenings of the Brera Design District.

In the renovated exhibition area, the synergies of the 'Atlas Plan I Modulnova Meeting Together' project also continue, the collaboration that gives life to a unique interpretation of the kitchen element and the product encounter between Atlas Plan and Living Divani, which is realised in the Ile Table designed by Piero Lissoni.