The power of trends and creativity at Milan Design Week 2025

Details Passion

This trend in living places the importance of individual details at the centre of innovation, especially in view of their interconnection capacity and the consequent effect of defining a stylistic whole that is useful for multiple designs. The aim is to propose “systems” of living in which each individual part is interesting both in itself and in relation to the other elements. Representative of this trend is the Atlas Concorde One Space, presented both at the Salone del Mobile as Concept Home and at the company's Showroom in the Brera Design District. This is Atlas Concorde's ceramic ecosystem that represents an integrated approach, where surfaces, furniture and design objects come together in a unique and functional stylistic language, designed to create harmonious and coherent environments. One Space's ceramic ecosystem concept is supported by Tratto - The Signature Objects by Piero Lissoni collection with objects with different functions, for example furnishing accessories such as storage units, shelves, but also trays and small tables These design objects are united by a unique creative vision.

Atlas Concorde One Space, Salone del Mobile 2025

The Atlas Concorde stand was transformed into a concept home on this occasion. The set of integrated and connected indoor and outdoor spaces in a unicum, narrated the new vision of the brand, through an impressive immersive experience. Atlas Concorde surfaces are no longer made according to the individual products in the space, they are designed to be integrated into the entire final environment. The stylistic continuity starts from the surface, which, in fact, evolves its destination of use by transforming itself also into furniture: it therefore goes from being a floor or wall covering to a washbasin, bathroom container, shelf, tray or plant pot. In the living area, there was a sideboard, a coffee table, a bench, but also the top of the kitchen island, up to the large tables in the dining room or outdoor area. The large Atlas Plan slabs, the ultimate expression of the brand's technical and aesthetic know-how, with their high heights, were the real stars of the Concept Home. Finally, Log wood-effect collection by Atlas Concorde developed in collaboration with Itlas, was a further refined element connecting the different parts of One Space.

Atlas Concorde Studio Milano /Collection ‘Tratto - The Signature Objects’ by Piero Lissoni

Atlas Concorde Studio Milano, the showroom in the heart of Brera, was also remodelled on the basis of Atlas Concorde's new One Space vision: thanks to the use of large slabs, washbasins and the elements of the Tratto collection for the bathroom in different material declinations. The elements designed by Piero Lissoni for Tratto collection - The Signature Objects presented in the showroom, are objects and furnishing accessories made with Atlas Concorde surfaces. Within the One Space system, these products can be considered the essential stylistic feature of the project: a Tratto as the distinctive sign of the objects, blurring between poetry and function. It is the designer himself who indicates the blurred boundary between immateriality and rationality, magic and function of the objects he has designed, as an overall metaphor for the whole. The bench, for example, which represents a place ‘where to stop momentarily... like an island that helps the traveller’ or the containers that represent ‘the home of things’, which can surprise us with their contents or simply be functional in use. The beautiful trays, to be filled or left empty in their purity or, finally, the coffee tables that could also “rest” books momentarily.

Muji Muji 5.5 by Muji, Studio 5.5.

Winner of the Special Mention for Sustainability at the Fuori Salone Award 2025, this project by French studio 5.5. was visible inside the Pippa Bacca public garden in Brera. Proposed by designers Claire Renard and Jean-Sébastien Blanc, it is a sustainable house-manifesto, in which ‘every element of the modular structure reflects a synergy between comfort, ingenuity and environmental responsibility’. Every area, from the entrance to the bathroom, from the kitchen to the outdoor area, has been conceived as a system of elements that can be assembled or not. With the same logic, a collection of 12 ready-made objects has been proposed, a cleverly redeveloped series using only iconic objects from the Japanese brand MUJI, which can also be reproduced at home by oneself.

Exploring Creativity

If it is now considered necessary, if not unavoidable, that "architecture, design and art become tools for reading and interpreting the present, capable of exploring materials in all their declinations*, creative exploration itself is increasingly supported by value content, in the direction of individual commitment to contemporaneity, both on the part of companies and individuals. Interni Cre-Action is the exhibition-event of the Fuori Salone 2025 in which this interpretation of the role of creative people, in the various production sectors, represented the leitmotif and the conceptual hat under which the many projects of the Companies that responded to the convocation within some spaces of the Università Statale di Milano. Atlas Concorde also presented its own transposition of the theme of Creative Exploration in the evocative Cortile d'Onore of the University of Milan with the installation MAGMA - At the Origins of Creativity, which placed matter at the centre as an element of suggestion and reflection.

*Cre-action, Interiors

MAGMA - At the Origins of Creativity

The work was realised in collaboration with One Works and Mapei. Defined by Atlas Concorde ceramic surfaces from the Boost Expression collection in the Carbon shade - designed by Elisa Ossino - MAGMA was punctuated by vertical walls, emerging like geological fissures. The installation proposed a path inside which it was possible to enter and, directed by the lateral surfaces, one reached the heart of the project, where reflecting walls sent back to the spectator one's own image. A sort of warning to become aware of one's role in relation to the natural world, a call to action to urge one to make a positive contribution to change. The Boost Expression collection expresses materiality in its purest form. It stems from the desire to offer an extremely three-dimensional and material rendering of the product, in perfect harmony with the concept of transformation represented by MAGMA.